May 23 Small Business Lunch & Learn

Digital Marketing Made Easy
Are you overwhelmed with the possibilities and the workload of implementing Digital Marketing? At this workshop, we will  boil it down to the basics, so you can learn what it can do for your business and have a starting place. This workshop covers:
1. An overview of the Digital Marketing Universe. (Web site, social media, pay per click, email campaigns, SEO, Google Analytics)
2. Key to success: Before you begin?set goals and define brand
3. Why is digital marketing more like a science than traditional marketing?
4. Quick look at a sample digital marketing plan
5. Is your web site ready because all digital media will be directed here.
6. Starting budget?there is good news here!
7. Which tools should you choose? Two to three. Which one depends on who you are and what your business is
8. Implementation of your plan.
9. Measurement and Optimization. How did your science experiment turn out?
10. Go it alone, get coaching, or hire out depending on time available, budget, and your
personal interest in developing this skill  
 
 
Speaker Name
Kathy Schwartz
 
Speaker Bios
Kathy has a branding and digital marketing company based in Austin and Houston: KMS
Communications LLC. She also coaches clients. Before that, she owned a small business
for almost a decade. Kathy was a business professor at ACC and their Marketing Director, and was Vice President of Strategy and Branding for a local Fin Tech.